Why email marketing?

Why email marketing?

  • Because its cheap
  • High ROI
  • Segment customers
  • Retain your vistors
  • Direct
  • Personal
  • Preferential treatment
  • Builds relationships
  • Advertising people asked for
  • Customers
  • Commercial
  • Fast to create
  • Quick results
  • Easy to collect data
  • Drives traffic to your website
  • More Focus
  • Follow-up

Business

Cheap. There's no doubt about it, sending out email is affordable. You could buy a 3rd party service to deliver your email and you might work with a writer to create your emails for you, however overall, the prices involved with email are very small. When you consider ROI on this list, any costs really pay for themselves. Or they should, if you're doing it right.

ROI is High. The Direct Marketing expert's Organization mentions that e-mail advertising had an average return of $43.52 for each and every dollar invested (2011). Thats a big return you could most likely obtain a higher return given that you're more than likely a solo entrepreneur with a smaller budget.

Targeting. It's easy to create multiple lists and fine-tune your targeting. You can segment customers based on their interests and purchases. Where else do you have so much control?

Retain your visitor. When someone visits your website for the very first time, the chances of them returning are almost ZERO. By requesting them to leave their email address, you get the chance to ask them back over and over again.

Personal

Everyone has an email address and lots of people have Facebook accounts. Email wins. You can email everyone on your list at the same time no other social media does this.

Direct. Unlike other marketing methods, email reaches your subscribers directly and is addressed to them specifically.

Personal. Email is also very personal and can be customized with names and other information subscribers voluntarily provide like they're geographic location, their interests, their goals and more.

Preferential Treatment: If you want to give special benefits to your customers or certain subscribers, it's easy to do with email. Give them advanced notice of new products, special discounts, offers and more.

Build Relationships. Email is an opportunity for your business to build your brand and gain the trust of your subscribers. Do your email marketing right and your subscribers will feel like they know you and can count on you for sound advice and great products.

Advertising that people asked for. This is among one of the most amazing things about email. It is permission-based advertising. As opposed to bombarding people with ads they have no interest in, they actually visit your website and ask you to send them commercial information.

Customers. Once someone buys something, you need a way to reach them so you can grow your relationship and sell more products to them. Email makes it easy to do this because you can segment your customers from the rest of your database.

Benefits

Commercial. People expect commercial messages via email, making it much easier to sell via email than through web content or social media.
Mobile. mobile apps and sites is where the money is. Email is among those handy things available and readily used through mobile technology. Smartphone users check and send email on their mobile device.

Fast to create. Whipping up an email can be as fast (or as slow...but don't let it be) as you want. No need to spend days creating an advertisement. Just write and go.

Quick results. Email gets out there instantly and can start working for your business within minutes because it hits those inboxes quickly and people check email frequently.

Easy to collect data. You can find out information about open rates, click through, sales conversions and demographic data of your subscribers. When you can measure your marketing, you can easily improve it.

Drives traffic to your other web pages
. If you're engaging in blogging, social media sites or other efforts, your email list is an easy source of traffic. If you've just posted a great blog post or a jaw-dropping image on Pinterest, all you need to do is email your list and you've got people viewing it.

More focus. Social media is a great place to tap into large audiences, but whenever you post, you are competing with a bunch of unrelated noise and it's not always easy to get attention. The same may go for an email inbox, but once your email is opened, the focus is on you.

Follow-up. The best results come from following up. You can make follow up blog posts, ads or social media updates, but the chances of getting all your messages seen are much more likely with email.

Conclusion

An email list is an incredible asset you wholly own. That is why email marketing works. You don't share it with anyone and you can keep using it months and years down the road. So grow it, nurture it and get results from it.
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